Job Summary: 

Quotation handling, client follow-ups, market rate margin setting, and social media marketing are key aspects of this marketing role.


Job Responsibilities:

  1. Utilize CANVA for creating posts.
  2. Edit and enhance posts and videos for the company.
  3. Create meaningful and attention-grabbing captions and content.
  4. Understanding of SEO principles.
  5. Familiarity with WordPress.  

Salary Range: ₹10,000-₹15,000 

Key Performance Indicators (KPIs) for Marketing:

  1. Lead Generation and Conversion:

    • Number of leads generated.
    • Lead conversion rate.
    • Cost per lead.
    • Marketing qualified leads (MQLs) handed off to sales.
  2. Brand Awareness and Engagement:

    • Website traffic and bounce rate.
    • Social media followers, engagement, and reach.
    • Brand mention and sentiment analysis.
    • Audience growth across marketing channels.
  3. Content Performance:

    • Content engagement metrics (e.g., views, downloads, shares).
    • Lead generation from content assets.
    • Search engine rankings and organic traffic.
    • Conversion rate from content marketing campaigns.
  4. Campaign Effectiveness:

    • Return on marketing investment (ROMI).
    • Campaign-specific conversion rates.
    • Cost per acquisition (CPA).
    • A/B testing and optimization results.
  5. Customer Acquisition and Retention:

    • Customer acquisition cost (CAC).
    • Customer lifetime value (CLV).
    • Customer retention rate.
    • Net Promoter Score (NPS).
  6. Marketing ROI and Budget Optimization:

    • Marketing budget utilization.
    • Cost savings from process improvements.
    • Contribution to overall revenue growth.
    • Marketing-attributed revenue.
  7. Digital Marketing Performance:

    • Website traffic and engagement metrics.
    • Search engine optimization (SEO) performance.
    • Pay-per-click (PPC) campaign metrics.
    • Email marketing metrics (open rate, click-through rate, conversion rate).
  8. Talent Management and Team Development:

    • Employee satisfaction and engagement.
    • Skill development and training program effectiveness.
    • Contribution to team goals and initiatives.
    • Collaboration and knowledge-sharing within the marketing team.


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